"This is all a joke right? No one takes this seriously." This is genuine feedback I had from a friend when I explained Lego® Serious ®Play to them.

Mrs. Green was a strict, elderly woman who had a fierce laugh and a dodgy right leg.

The purpose of a logo is to identify something, not to explain it. This is your first impression and the summary of your entire brand - so no pressure, but we need to get this right.

If you're involved in anything creative, or if you ever produce printed or online materials, you have to choose fonts.