Charity Brand Strategy
Helping you move your organisation
from A to B.
Go from confused
to confident
What is Brand Strategy?
A brand strategy is the game plan to take a brand from where it is, to where it needs to be. This is an actionable plan based on research, workshops and interviews, tailored specifically to your organisation with your audience, comparators and goals in mind.
Try our free strategy course
Interested in developing the beginning of a strategy for your brand, in house, for free? This is for you.
Why your charity needs a strategy
The most successful and sustainable brands have a strong understanding of self, a clear vision for the future and they engage with their customers with integrity.
These are the keys to successful organisation and meaningful impact, whether it’s for a charity, church or non-profit.
One of our popular tools for facilitation is the Lego® Serious Play® method.
Strategy options
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Get your team aligned around and excited for new or existing vision and values.
1 workshop
2-3 hours
Great for team building
From £750
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Discover the essence of your personal brand and how to communicate online, gaining exposure and opportunities for your cause.
1 workshop
2 hours
Ideal for team leaders and CEOs
From £750
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Set clear goals and learn the framework to get your team focused on what matters right now.
1 workshop
2 hours
Write up
From £750
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For teams needing quick insights about their brand position and how to engage with their audience.
1 workshop
Covers 2-3 key areas
Brief write up
From £1,000
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For serious organisations wanting big impact and deeper understanding of their brand opportunities.
2 workshops focusing on all core brand strategy elements
Interviews and surveys
Standard strategy report
From £4,000
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Comprehensive strategy for established brands.
Three workshops covering all strategic areas and goal setting
Includes interviews and surveys
Comprehensive strategy report
Please enquire for pricing
Are you ready to make a change? Click the button below to schedule or call or coffee to explore your options.
The Game Plan
Our proven strategic framework is designed to deliver incredible, tangible results: helping you to grow and reach your business goals.
Our strategy workshops provide incredible value to our clients. It’s been said that it’s difficult to read the label from inside the jar - and the outside perspective is something you simply can’t generate from within your own team.
There are four core elements covered to help provide clarity on your brand: including discovery of your mission, vision and purpose, crafting your brand personality, identifying your target audience, and gap analysis to find opportunities based on your consumers and competitors.
As well as having the option to deliver strategy in person or online, we are the only design studio qualified to deliver our brand workshops utilising the LEGO® Serious Play® method.
We can also condense the key subjects into our brand strategy bootcamp, a half-day session designed to introduce you to the core concepts of brand strategy.
Overview
YOUR BRAND
Part 1: MVP
Explore your mission, vision and purpose
Part 2: Brand Personality
Creation of current brand personas (tone of voice, behaviour and culture)
YOUR AUDIENCE & COMPETITION
Part 3: Audience
Target Audience, personas
Part 4: Gap Analysis
Competitors, brand opportunities, SWOT
YOUR STRATEGY
Part 5: Roadmap
After research, we present findings and plan next steps