The Charity Brand Accelerator
A 6-month brand transformation for charities ready to stop playing small and start scaling their impact with clarity, confidence and a strategy that actually works.
The Accelerator
Is this you?
Embarrassed
by your brand?
Ashamed
of your website?
Many charities, churches and non profits fall into one of two traps when it comes to building a brand…
Keep it in-house and do it yourself… badly 😮💨
Doing it yourself can overload your team and end up with a disjointed brand that doesn’t reflect your value. Precious time and resources are wasted internally trying to solve strategic and creative issues.
Get misunderstood by an expensive agency 😳
Trusting corporate agencies that don’t understand your unique needs as a charity is a huge risk. As well as costing too much, the results can feel like a bad fit.
Great cause, rubbish branding? We see it all the time.
You may be doing incredible, groundbreaking work, but your charity brand feels dated, your communications are inconsistent and your messaging isn’t connecting with your audience the way you know it should.
These are symptoms of a serious problem that can be difficult to solve internally. The Charity Brand Accelerator is a 6-month programme designed to help ambitious charities reach new audiences, attract more donors, and build an impactful brand which lasts.
WELCOME TO the Accelerator
Over 6 months, we guide you through our proven three-step process to grow your charity brand.
We bring together expert strategy, bold design, and charity-focused marketing to increase the good you’re doing, without the corporate price tag.
Through interactive workshops, a tailored brand refresh, and hands-on coaching for you and your team, we will guide you in creating a clear and compelling identity that connects with the people who matter most.
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Phase 1:
Strategy
Get crystal clear on your brand’s purpose, strategic goals, audience, and messaging with our charity brand strategy process.
☑️ Onboarding: Welcome and information gathering
☑️ Workshops: Book in for two strategic workshops (featuring the Lego® Serious Play® Method) for you and your team
☑️ Research: We engage your SLT, key stakeholders and wider audience
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Phase 2:
Design:
Elevate your charity’s visual identity with a new or updated logo, interactive brand guidelines, and updated creative assets.
☑️ Visual update: New logo and charity style guide
☑️ Brand photography update: On-site photography
☑️ Message masterclass: Top level and secondary messaging produced and delivered in your context
☑️ Training: Hands-on training for your team to use the new creative assets and templates
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Phase 3:
Growth
Apply your brand across social media, campaigns, and leadership visibility to attract more supporters and increase impact.
☑️ Discover Social media secrets
☑️ Grow your Charity CEO Personal Brand
☑️ Craft your Annual Campaign Calendar
☑️ Get Live Feedback and Coaching on your campaigns and comms
☑️ Complete Website Assessment with recommendations
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Phase 4 (Optional):
Website
For charities and churches keen to keep up the momentum, there is an optional phase 4 for implementing all of this learning and brand development into an incredible new website which converts passive followers into action-takers.
☑️ Strategy: Website map planning and user journey consideration
☑️ Content creation: Bespoke copy and design for the entire website
☑️ Development and handover: Custom-built Wordpress website with full functionality, training and launch.
Meet the team
We’re not just another average creative agency (there are plenty of those out there) — we’re charity specialists and passionate advocates for the causes we support.
Our team has years of volunteer experience and a deep understanding of the nonprofit world, which drives us to create brands that truly reflect your mission.
Your 6 month commitment to us results in our complete commitment to you - bringing the full creative force of our diverse and talented team. Instead of struggling to bring in that one hire who can ‘do it all’, you can breathe easy knowing your in safe and experienced hands with all the skills you need to take your charity brand to the next level.
Don’t just take our word for it
“After launching our updated brand, we raised £3,500 in less than a month and have had incredible feedback from a potential new partner.”
Cat Ross
Baby Basics UK
“It’s so easy to work with you and the team, you just understand us and what we’re trying to do. The brand is great and our charity website has had thousands of views in the first few months, we’re thrilled.”
Karina Martin
Intercultural Churches
“People finally understand who we are. We love the brand because it properly represents us and we feel so much more confident in talking to our external partners.”
Ian Hudson-Murt
Voscur
Case study: Voscur
A ‘charity for charities’, Voscur is based in Bristol and we couldn’t be more proud of their results. Overhauling their dated and underperforming brand has boosted team morale and attracted interested from external partners.
The team at Voscur said that the Charity Impact Accelerator has made a big difference internally and externally. “Our team are incredibly proud of the brand and produce better comms. And our audience finally understands what we do!”
Charity branding, built for long term impact.
Your organisation deserves a brand that properly reflects your mission. A charity brand that boosts your team morale, helps you connect better with partners and donors, and makes a real impact in the world.
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The 6-month accelerator can be paid for monthly or in instalments:
6 x monthly payments of £1,500 (inc. VAT) per month.
Total investment: £9,000 (inc. VAT)
⭐️ Or save £1,000 by paying up front
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Save up to £2,000 on a new website by adding this feature into your accelerator process.
Can be completed within the 6 month programme or afterwards. Contact us for more information.
Exclusive Bonus: Sign up now and get a Custom Logo Animation (£500 value) FREE!
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Exclusive Bonus: Sign up now and get a Custom Logo Animation (£500 value) FREE! 🩵
What Success Looks Like
By the end of the programme, you’ll:
Have a clear and impactful brand that aligns with your mission.
Set up a brand ready for increased engagement with donors and supporters.
Build sustainable outreach strategies that help you grow and keep you on track.
Limitless Logo Guarantee
Unlimited revisions until you’re 100% happy.
Future-Proof Guarantee
50% off a brand refresh within 3 years.
Secure Your Spot
We only onboard 2 charities per quarter. Register your interest here to be notified of opening for the accelerator.
Frequently Asked Questions
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This program only works for specific charities, churches and purposeful organisations. Ideally, these organisations have an annual marketing budget over £10k or an annual income higher than £500k.
Equally important is mindset: we want to work with individuals and organisations who believe in the power of creativity to amplify their message and are ready to put in the work required. This is one of those “you get out what you put in” situations!
Book a call today if you’re not sure - we’d love to talk about the details over a virtual coffee (or tea).
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We have a good track record, but recognise that some organisations need assurances about meeting specific targets.
We do not commit to increasing donations or engagement by specific percentages due to the ever-increasingly complex nature of what impacts these (and other charitable KPIs).
During the strategy phase, we do clarify certain goals and ensure that all subsequent creative work is aligned with these.
We don’t offer refunds for the Charity Impact Accelerator due to the consumable nature of the work. We do have two guarantees in place to give you peace of mind:
The limtless logo guarantee ensures you won’t be left with a logo you’re not happy with (you get unlimited revisions).
The future-proof guarantee entitles you to 50% off a brand refresh (a different product to the Charity Impact Accelerator) if your team and trustees agree that the brand needs a significant update within three years.
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Yes, organisations are welcome to pause the programme for up to 1 month.
For monthly-payments, the paused month will not require payment.
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You are required to attend two strategic half-day workshops, complete a brand questionnaire.
Optionally, we recommend being present for weekly calls where we will be coaching, listening and providing feedback on the process.
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The Charity Impact Accelerator lays the groundwork for your future growth. They say you have to be findable to be fundable - and this process certainly focuses on getting you found.
Our brother business, Better Story, frequently partners with us to deliver world-class fundraising services for organisations interested. While we may have some limited input from their team during the programme, dedicated fundraising support is outside the scope of the Charity Impact Accelerator.
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In phase 3 we will assess your current website. This is a thorough process where we evaluate the layout, narrative, user journey and experience, as well as the website map and current copy.
We make recommendations based on our assessment and all the work done in phases 2 and 3, in order for you to do one of two things:
Do it yourself: You can take our recommendations and internally update the website in order to reach its full potential.
Done for you: You can use our recommendations and free website brief builder resource to create a comprehensive website project brief. We would be happy to receive this and offer 10% off the full price of a website rebuild. Alternatively, you’re welcome to seek the support of another external agency to help you bring your website up to speed.