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Brand Strategy Basics for Charities

A strong brand isn’t just a logo—it’s the foundation of how your charity connects with supporters, builds trust, and creates impact. But how do you develop a clear, compelling brand strategy?

In this free one-hour workshop, we’ll introduce our 360 Charity Brand Strategy Framework to help you shape a brand that truly reflects your mission and reaches the right people.

  • Looking In: Define your brand’s personality, mission, vision, purpose, and tone of voice.

  • Looking Out: Identify your USP, understand your positioning, and pinpoint your core audience.

  • Looking Ahead: Set goals and uncover opportunities to strengthen your brand’s future.

You’ll get practical exercises to work through, opportunities to share your ideas, and live feedback to help you refine your strategy. Whether you’re starting fresh or refining your brand, this session will give you clarity and confidence.

Join us and start building a brand that makes a bigger impact!

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27 February

Website wins for Charities

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Next
29 April

Messaging Masterclass for Charities